Microsoft’s Xbox is considered to be among the world’s most valuable brands in 2019. To be specific, Xbox ranks 87th on the list of the world’s Top 100 brands according to a report released by the aptly named BrandZ. If you have never heard of BrandZ before, it was created back in 1998 and is regarded as the world’s largest equity brand equity database. Every year they release a report of the top brands and the latest version has just been released. An explanation of how the list was compiled can be found below.
The BrandZ rankings of the world’s most valuable brands have been compiled by WPP’s research arm Kantar since 2006. BrandZ calculates the value that brand contributes to businesses by combining financial and market data with surveys of nearly 4m consumers in 51 countries on their views about brands. – BrandZ report.
This is the first year that Microsoft’s Xbox business has made the list. Speaking of Microsoft, the company as a whole is doing well too with a #4 spot on that list. If you are curious which company is considered the most valuable brand in the world, that would be Amazon followed by Apple in the #2 slot. Google weighs in at third place followed by Microsoft and then Visa. At the very bottom of the list we find Adidas at the 100th spot.
If you are wondering about Sony, PlayStation or Nintendo, you are out of luck. None of those brands made it to the list but there is always next year.