Sony Will Publish Nintendo Switch Games Under Unties Brand Name

Sony’s PlayStation 4 has been a sales juggernaut during this console generation but it seems the company has its eyes set on other markets. A new label from Sony Music called Unties will be publishing video games for Nintendo’s hybrid console according to a recent announcement on the Sony Music Entertainment website.

One upcoming game for the PS4, PC and Nintendo Switch is Tiny Metal which looks like a military strategy game with a cartoony aesthetic.

Unties has several other games lined up such as DEEMO Reborn, Last Standard and Merkava Avalanche but it is unclear if those titles will be coming to the Nintendo Switch.

Sony explains their vision for Unties in their announcement:

With the growth of game development environments, high quality game development has become possible even in small scale environments, and the evolution of digital publishing has made it easier to distribute developed titles to users worldwide. On the other hand, with a mixed bag of titles overflowing the market, there are also situations where interesting titles are buried without being noticed.

At Unties, we dig up the masterpieces buried in those situations, and support them so that more users notice and pick them up. We spread information about excellent games and sell titles for multiple platforms.

The name “Unties” comes from the thought “to unleash the excellent talents of unique game creators all over the world” and “setting creators free from the various shackles of game publishing, named from the intention of realizing publishing that is freedom of production without restraints.

This move is not entirely unprecedented for Sony; the company has dabbled with publishing games on other platforms before. Helldivers on Steam is one example as is the licensing for Flower on iOS.

Thanks, Gematsu.

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