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Phil Spencer On Xbox Long-Term Strategy: More First Party Titles & Fewer Third Party Deals

As you probably know, Phil Spencer will take to the stage in Gamescom and introduce the world to several upcoming Xbox One games such as ScaleBound, Crackdown and the highly anticipated Quantum Break. All of this is less than a week away but that doesn’t mean the head of Microsoft’s gaming division is taking it easy right now. In fact, this week Phil Spencer has been at the ChinaJoy 2015 expo representing the Xbox team. The good people over at GameCores recently interviewed Spencer and NeoGAF user ZhugeEX posted some of it on YouTube.


My strategy is more around our own first party franchises, and investing in franchises that we own, and probably fewer exclusive deals for third party content. I want to have strong third party relations, but paying for many third party exclusives isn’t our long term strategy.

At  the 05:57 mark Spencer explains his strategy for the Xbox brand and his goal of investing in IPs that Microsoft will own. He was quick to point out that he still values relationships with third party game developers and publishers but he believes Microsoft’s money will be better invested in first party properties.

Spencer hinted that the upcoming Gamescom conference will mostly focus on first party titles, “It’s great to have Tomb Raider as part of our line-up, but investing in first party, you’ll see more of that at gamescom next week, is really core to our strategy, ” he said.

Image Source: Venture Beat

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